Testimonials allow potential clients and customers to relate more specifically to how you can serve them with your offering/s.
Below you will find four keys to collecting a strong testimonial, as well as a copy & paste ready email for you to send out for collecting great testimonials that prompt potential clients and customers to invest in what you're offering.
Four keys to a strong testimonial
#1. identify tangible evidence of change.
It's not enough to just say, "Amanda changed my life!" Stating lofty outcomes (such as she changed my life, everything is different, I wouldn't be where I am without her, or I'm a completely different person), while flattering, don't provide specific enough detail about what they came into the service or product wanting and what they actually got.
Ask the client or customer to provide specific details, such as I had a migraine at least three times a week when I met Amanda, but after just three months of working together I haven't had a single one!
Or, I was so overwhelmed with all of the content needs for my business - blogs, newsletters, sales pages - it's just not my strong suit. Since hiring Amanda, she has created an opt-in that has grown my list by 100 in the first month AND she created a content calendar that makes my weekly time writing so much easier and more creative.
The testimonials listed on your website allow the potential client or customer to see themselves working with you - it's like trying on your service or product before they buy.
#2. Allow for praise towards your skill-set.
A great way to learn about yourself as a business owner is to ask your clients or customers what your strengths are (you can do this using the sample email below).
When a testimonial mentions what you're great at - such as being motivating & inspiring (as a personal trainer), making a course out of a braindump (a copywriter... cough, cough, that's me), changing perspective (a life coach), capturing an emotional moment (a photographer), etc. - it helps you to best understand your skill-set AND allows the potential client or customer to pick out whether or not what you can do matches what they're looking for.
#3. Ask for a recommendation to others.
Ask your clients or customers whether or not they would recommend your service or product to others, and ask why!
I fear that the old rule, "the customer is always right," has gone by the wayside.
I've noticed quite a number of people starting a business because they wanted to have more fun, be the controller of their time, and have no restriction on their income. Are those benefits of entrepreneurship? Hecks yes... sommmmmetimes. HOWEVER, entrepreneurship also means that you're responsible for every little thing that needs to get done on the daily.
Between sales calls, social posting, website revamps, networking events, and bookkeeping, it can often feel like we never get to spend time doing what we actually LOVE in our business.
So when a client or customer is no longer satisfied with what we're offering (or is simply overstepping a boundary they didn't realize was there), it can be easy to lose our shiz and get irritated with the very people we made promises to.
Requesting a testimonial is a great opportunity to gauge whether or not your offering/s live up to what you promised.
And, if it is what they promised, knowing who they would recommend invest in what you're offering is a great way to understand your market capacity.
#4. A photo & name (first name only is ok).
I'm a fan of the photo, name & copy style testimonial. I think there's a certain level of personality that your business takes on when potential clients and customers reflect on who you've served and what you've helped them do. It's as if they can see themselves as a part of your tribe before they've even made an investment.
Make sure you have written confirmation (via photo release or email confirmation) that you can utilize what they have written, their photo, and at least their first name.
In order to support you in collecting stronger testimonials for your website, sales pages, launches, and social profiles, I've pre-written an email for you to send out to past clients or customers.
Feel free to copy and paste the email below - just make sure you change the bolded terms like "(NAME)" and "(DATE)."
(*Yes, you can copy and past the below email example.)
Hey (NAME) - I am curious if you would be willing to write a testimonial regarding the work we have been doing together?
Here is the link which shows examples of testimonials I've received in the past: (LINK)
If you're feeling uncertain what to say, below are some questions to help prompt your thoughts - just select the questions you feel compelled to answer.(Please write in complete sentences, since these questions will not be shown with the testimonial.)
Question 1. What are 1-2 tangible outcomes you have experienced because of our work together?
Question 2. What is the biggest benefit you've experienced from our work together (tangible or intangible)?
Question 3. What were you experiencing before we started our work together that led you to hire me - and how is that different now?
Question 4. What are my greatest strengths as a service provider and how has that served your needs?
Question 5. Who would you recommend my work to and why?
If this is something you're comfortable doing, please email the testimonial to me by (DATE). And please know that I'm super grateful - it's a generous gift and one you're definitely not required to do. I'll love working with you regardless :)
If you'd like me to use a specific photo, please send that along with the response.
Thank you, (NAME). I'm really grateful :) xo